Shelf Sightings | Majorette at Sixty

They say, better late than never. Finally, a new Majorette assortment celebrating 60 years of the brand has started rolling out at Toy Kingdom stores these past weeks. Majorette has been celebrating the brand’s anniversary early this year, but the local releases in the Philippines were not as updated as some would entirely expect with its distributor at the same time the lack of new stock on the pegs. It may not be a bit late for Majorette’s presence in the local retail, but it sure is being included as one of the die-cast brands featured at the event center for the weekend beside the Toy Kingdom flagship store in SM Megamall.

Shelf Sightings | Hot Wheels at 7 Eleven

Hot Wheels has become widely known in the Philippines because of its availability through retail channels in department stores, toy stores, and convenience stores. For those unaware, 7-Eleven has been carrying Hot Wheels since the 2000s.The earliest sighting of Hot Wheels cars on pegs started being seen in 2005. It’s almost 20 years since it happened. But not consistently as you’d expect. The idea of seeing Hot Wheels assortment at a convenient store like 7-Eleven in the Philippines is inconsistent. They never actively stocked, unlike in foreign countries, where not only does 7-Eleven get some die-cast cars, but they also get a wide assortment of toys.

Shelf Sightings | Majorette at Toy Kingdom

The Majorette brand’s resurgence in the Asian region shows there are some diecast collectors interested in taking the plunge and trying something new at the same time take a look at some of their high-quality models that are not available from other competing brands. It is not often you see their display area well-stocked. But if they do, Majorette goes all in with what product they come up with some adult collectors go back to their first childhood toy, and that’s a die-cast car, or if a parent who has grown up with the brand and let them reintroduce them to their children that shows the brand will continue to be relevant as with newer assortments was sighted.

Ultimate Action Toys | Majorette Brand Sightings

The Majorette brand has been popular in some parts of the world, besides in its home country as being one of the premium brands to thrive in competing with the best in the world. To this day, it is well-known in the Australasia region that some of their products are based on their cars, Utes, and, heavy vehicles reproduced based on Australia’s well-known companies like 13 Cabs, Australia Post, and Murrays to name a few as exclusive to the country alone. But they’re selectively available in Australia…