Thursday, August 22, 2024

TK Toy Expo 2024 | Hot Wheels: Let's Race

Hot Wheels has been on top of its game when it comes to affordable die-cast models that have been universally adored by kids and adult collectors for more than fifty years and even continue to be the most glorified brand when it comes to toy cars.

Of course, Hot Wheels is no doubt the most familiar brand when it comes to toy cars as “Colgate” is a toothpaste brand. Every child who lives in the mid-80s has known the “blue” brand as that was the era it asserted itself to be known for “edgy” cars with bright colours and ridiculous modified cars.



For this year’s participation in the Toy Kingdom Toy Expo, they are the headliners for this event. You can see the area with shark-infested would-be collectors and walk-ins that roam the area looking for the only models they know, namely, the JDM (Japanese Domestic Market) cars that have been pried from the pegs as early as noontime from yesterday.

Surely, Friday is another challenging one only Richwell can blindly provide for one or two customers while the rest would be a mad scramble if there were crumbs left on the floor. But the first day is only the appetizers the lucky ones have brought in multiples of the same car that looks bone dry for most of the visitors.

But in the eyes of those who are still waiting for that untouched box to drop it’s a waiting game as for those untouched displays, they seem to be the ones you’ll find in these images below:



















Hot Wheels is manufactured by Mattel, and distributed in the Philippines by Richwell, where you can also follow for updates on their social media through Facebook and Instagram.

Toy Kingdom Toy Expo is happening from 22-25 August 2024 at the SMX Convention Centre in Pasay City!

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